Anna Paganelli has worked within the creative industries since her first professional career placement as the Promotions Manager for aka, a live entertainment advertising agency.
Anna promoted over 70 West End theatre shows and worked across debut campaigns for debut shows including Billy Elliot The Musical alongside promoting cultural institutions including The National Theatre, The Royal Shakespeare Company and the Old Vic theatre.
As a freelance PR Consultant, Anna promoted the ground-breaking furniture retailer MADE.COM during their start-up phase. Looking for a new challenge and eager to stay within the design industry, in November 2013 Anna joined Buster + Punch.
As an innovative start-up company within luxury design, Anna headed up the management of the UK office and showroom, alongside all brand campaigns, before progressing to being the Brand Director and Head Of Retail Sales EMEA.
Anna worked with retail partners including John Lewis, Harrods, Heals and Harvey Nichols alongside retailers in over 30 countries. In 2016 Anna generated over £1 million from trackable campaign sales for Buster + Punch.
BA Media & Cultural Studies, 2:1
LONDON SCHOOL OF BUSINESS & FINANCE - LSBF:
Strategic Business Management, Merit: 86%
LONDON SCHOOL OF PR:
Diploma in PR, Distinction