How are your 2024 backlinks and PR placements going? Here are my hot tips for success 🔥

Are ‘you only as good as your last backlink’? Of course not, however updated quality content and ‘long form keywords’ are being discovered and ranked higher by Google

🌟 Therefore ensure your brand values and reputation is being represented by the best-in-class publishers too.

↪My Thoughts on Key 2024 PR & Content Campaign Elements
With less brands relying on influencers to drive product launches, trusted and highly professional media partners, are a valued addition for endorsing your reputation and market position.

**Beware, positions are highly sought after and it’s never been so competitive to secure placements...

↪Google Perspectives Filter
With the launch of the Google Perspectives filter, users can now search for information via UGC, video & opinion-led content.

Creating a PR strategy in alignment with video content is key, and more publishers and channels are offering video placements.

↪Audience Insights & Alignment with Search Intent
Ensure you’re using key insights within editorial and interview copy, to inform your campaigns, aligned with clear audience search intent.

**What are potentially customers really trying to find out about your product, or industry?

↪UTM Links & Affiliate Marketing Platforms
Digital PR is big business for publishers; by joining affiliate marketing platforms, product links increase your chances of being used by ecommerce shopping editors.

**And don’t forget to add personalised UTM links for tracking product clicks and sales.

↪AI Prompts
AI prompts help to secure insight and content ideas with added SEO; these tools will continue to be adopted into your PR and content creation workflows, as valid supporting tools only.

↪Reactive PR
If you have a research piece and top execs or directors ready to be experts for breaking news stories, then line them up and pitch in their insight in advance of ‘known events’ on the horizon, to all relevant news outlets.

↪Delivering Measurable Results
Sounds obvious, but ensure you’ve run a recent website and social audit, to ensure you have all applicable tracking in place – and enable this to be ‘live’ on daily basis, so you can really see what’s happening.

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