Brand & Business Strategy

Client Services

I have years of in-house and consultancy experience and offer all my clients very sound e-commerce, business and branding strategies in order to ensure your success.

Press / Advertorials / Evergreen Content / Social Media

Client Packages

• I can work on a retained basis (6 months min)

• For set projects only i.e. creating content or seasonal campaigns I have set campaign packages as per the following options.

I always undertake a competitor and business analysis before I embark on working with you, this includes:

• Review of your business strategy, staffing & structure

• Review of your social media, against the wider industry

• Review of your content & SEO strategy

• Branding review

Paid Advertising & Search

Organic SEO - Evergreen Content Strategy & Creation

Paid Advertising, Paid Social & PPC

Minimum advertising campaign spend, £1k

Current channels: IG, FB, Linkedin & Amazon

Coming soon: TikTok

✔️ Review your SEO to date, including organic & paid

✔️ Review backlinks to date

✔️ Review website performance, navigation and images

✔️ Review associated social account set-up & all tech tracking

✔️ Review previous ad creative, insights & results

✔️ Review blogs and news for ‘search intent’ and ranking

✔️ Create search intent blog and news posts

✔️ Create advertising strategy

✔️ Create advertising creative

✔️ Live reporting & final report

Evergreen & Organic SEO Content Package, from £2,000

We strategically ensure all assets we require or need for wider promotion, are created to a high standard, allowing for maximum exposure through elevated branding and evergreen placements.

Content Strategy

I will create a content strategy doc, clearly promoting key brand pillars and content formats, to ensure your success through being prepared and working in advance of key seasonal cycles, industry milestones and events.

Retail & Multichannel Ready

We maximise all cross-platform marketing for your collateral, to ensure they work across your website, partner e-commerce stores, newsletters and social media.

Editorial Ready - Evergreen Maximised, to ensure your business looks great for years to come

We ensure photography is suitable for immediate press placements with key media partners.

Services

• Strategic evergreen content ensured, based on SEO trends and known seasonal cycles

• Creative direction & full brief

• Photographer sourcing, or we can brief your current photographer

• Videography

Digital PR, SEO & Backlinks

Secure Fast Results Now

Choose Your Press Campaign

We create a unique search-led digital communication strategy per campaign.

These campaigns run across print media, online and social channels. All campaigns are fully SEO optimised and ensure evergreen content creation.

Campaigns

Choose from these key campaigns

• New product or collection launch

• Seasonal campaign piece

• Specific news story (you must provide stats / facts)

UTM Links

• Happy to include trackable UTM links within organic press coverage, where links are allowed to be used

Affilate Partnerships & Platforms

• I always suggest that brands sign up and have affiliate platforms and partnerships in place. Many e-commerce journalists and publishers, now look to feature brands where an inside commission is possible.

Terms

• Your campaign runs for a set time only / until we complete the minimum number of press placements. We aim to exceed this total and to aim for the most relevant and engaged platforms, blogs and partners, to help drive your SEO and google outreach.

Advertising

• Paid for advertising guarantee’s space with any platform or publisher you wish to partner with, press coverage does not guarantee features, as decisions are the sole choice of the editorial team. As I outline below, I do run media advertising campaigns and can broker good rates and package deals for you.

Gold Press Package, £5,000

Simply provide the requested copy and images we require for us to instantly start your campaign.

✔️ Review your campaign strategy in alignment with key sales goals & audience activation

✔️ 14(+) press placements guaranteed across a selection of platforms - please note, we can’t guarantee what platforms these will be unless you pay for space

✔️ Micro press release, turn this into an online blog, news or interview story

✔️ SEO check - I’ll see what backlinks have previously performed and how we can boost this activity

✔️ Trend checks - I’ll ensure your news is relevant to current trends

✔️ Final campaign report

✔️ Your dedicated campaign runs for a total of 6 weeks / or until we secure 14 placements

CEO Founder & Personal Branding News Package, from £3,500

Simply provide the requested copy and images we require for us to instantly start your campaign. For this campaign, we will required key business information and stats.

✔️ Review your campaign strategy in alignment with key sales goals & audience activation

✔️ 5 press placements guaranteed across a selection of platforms - please note, we can’t guarantee what platforms these will be unless you pay for space

✔️ Micro press release, turn this into an online blog or news story

✔️ SEO check - I’ll see what backlinks have previously performed and how we can boost this activity

✔️ Trend checks - I’ll ensure your news is relevant to current trends

✔️ Final campaign report

✔️ Your dedicated campaign runs for a total of 6 weeks / or until we secure 10 placements

Silver Press Package, from £2,850

Simply provide the requested copy and images we require for us to instantly start your campaign.

✔️ Review your campaign strategy in alignment with key sales goals & audience activation

✔️ 10 (+) press placements guaranteed across a selection of platforms - please note, we can’t guarantee what platforms these will be unless you pay for space

✔️ Micro press release, turn this into an online blog or news story

✔️ SEO check - I’ll see what backlinks have previously performed and how we can boost this activity

✔️ Trend checks - I’ll ensure your news is relevant to current trends

✔️ Final campaign report

✔️ Your dedicated campaign runs for a total of 6 weeks / or until we secure 10 placements

Social Media - Elevated Content Ideation & Account Review, £4,000

Drive Audience Engagement With Effective Social Media Management

Key accounts: IG, TikTok, FB & LinkedIn

I will look at best in practice account implementation and activation for your industry. I will then send through full reports with action points to implement strategies for increasing engagement.

Original ‘ Elevated’ Content Creation Ideation

I will devise original elevated content creation ideas to help drive your brand forward - posting is simply not enough.

Influencer Partnerships

I have a vast network of influencers and can source micro through to well established accounts and influencers to help drive your project. Producing brilliant and relevant ‘evergreen content’ is key to drive engagement and raise brand awareness.

✔️ Your dedicated campaign runs for a total of 3 weeks

✔️ A strategy zoom call with a completed presentation featuring top campaigns, will complete this campaign

Advertorial & Advertising Package - from £3,000

✔️ We will book a competitive paid for advertising campaign package, according to your budget

✔️ Your campaign fee is dependent on the final total spend and how much copy will need to be generated for your campaign

✔️ This campaign can include competitions and opt in data where relevant. Data costs, backlink inclusions and a minimum prize fee can incur extra costs in addition to free media placements

✔️ Graphic design where relevant for adverts, will need to be supported in-house or we will quote for costs here in addition

✔️ Final campaign report

✔️ Your dedicated campaign runs until we book space according to your budget. Some fulfilment will be required after this end date