Example Client Campaign Results

Recent & Current Clients Include

Lusso.com, Babingtons Blends Tea, Bone Idyll, Soko Patisserie, Celine Interior Design, The Summerton Whisky Club and Nôsa.

Notable Previous Clients

Edward Collinson, Arthur Hoopers, Eden Green PR, the Market Taverns Group and Made.com.

Previous In-house Roles

Buster & Punch: Global PR & Brand Director, Head Of EMEA Retail.

Nôsa, February - March 2024

Consultancy Overview: Personal Branding & CEO/Founder Launch

I’m delighted to have headed up a news and CEO founder PR campaign, for the launch of this premium bathroom and lifestyle e-commerce retailer as part of a set campaign package.

Nosa Mike Manders CEO

Launch Your Business & Personal Brand

For this campaign I combined a CEO & Founder launch with a new business launch. Key trade and consumer interview features where therefore secured to firmly establish reputation within the business, trade and consumer markets.

Nosa bathrooms black dual basins

Noor Charchafichi, Celine Interior Design, 2023 - 2024

Consultancy Overview

Press, advertorials booking, social media strategy & original content creation ideation and outreach. I carried out a full review of all channels, and completed several reports regarding best practice for social media to drive further engagement.

Example Press Coverage Secured to Date

Harpers Bazaar, Arabia

https://www.harpersbazaararabia.com/culture/interiors/celine-interior-design

Architectural Digest, AD Middle East

https://www.admiddleeast.com/story/colourful-home-in-london-mayfair-designed-by-noor-charchafchi

Identity Magazine, Middle East

https://identity.ae/latest

Mayfair Times

https://mayfairtimes.co.uk/2024/01/home-truths/

Luxuria Lifestyle

https://www.luxurialifestyle.com/luxuria-lifestyle-interviews-noor-charchafchi-ceo-of-celine-interior-design/

lusso.com, 2022-2023

  • Evergreen Digital & In Print Advertorial Campaign Placements

    I researched and negotiated costs for multichannel campaigns, with top tier media partners. I secured coverage across print, online, social and newsletter channels for consumer and trade titles. Trackable Press Placements Secured: 71+

  • Digital Advertorial Media Planning & Buying: £27K budget.
    Digital Advertorial Campaign Results: 27 multichannel media campaigns.

    Combining PR & Advertorial Coverage Reach & Analytics: 50+ million, for online only features only. An average domain authority of 53 classified as 'good' (stats via Coverage Book).

  • Media Campaign Partners, Backlinks & Comms Included: Wallpaper, Dezeen, Elle Decoration, The Telegraph, SquareMile, TechRound, Homes & Garden, Architects Journal, Sleeper, and Design Anthology.

  • Project Photoshoot & Content Production:
    I headed up and creative directed a product photoshoot with the Daisy Green hospitality group, Bishopsgate, London.

  • Competition Data Acquisition: Over 10,000+ individuals opt in emails secured from set placements. Telegraph Subscribers’ Partnership: 19,528 entries, with 3,162 opt ins. A total multichannel campaign media value, including in-print ads of £123.5k and a debut UK partnership of this kind.

  • Celebrity & Influencer Partnership Campaigns and Advocacy. My remit was to help negotiate and create leverage from VIP and influencer campaigns and liaison with their agencies or representatives. Individuals included David Gandy and Youtubers, Saffron Barker and Molly Mae.

 

Bone Idyll, 2022-2023

Working directly with the founder, I've headed up the UK launch strategy of this disruptor venue and alcoholic drinks brand, to the UK consumer and trade press.

Management of The UK Launch PR Strategy

PR activity here includes securing third-party reviews with trade and consumer titles for the restaurant, bar, and drinks collection.

Coverage Secured
Placements: 95+
Consumer Strategy: key placements had to drive brand awareness for the drinks in the age group 21+, male/female split, with nationwide coverage. Key local & London titles were required for promoting the venue, whilst driving local community engagement.

Press Events
I've managed and organised press events including the official launch party and a follow up launch for their new Bottomless Pizza brunch launch. Guests included local, national press, radio, and social media influencers.

 

Media Campaign Partners , Backlinks & Comms Included: Forbes, Evening Standard, Yahoo, London Daily News, The Spirits Business, 7Star Life, Bar magazine, London Daily News, Tonic Magazine, The Drinks Business, Onboard Hospitality, ICYMI TV, TimeOut & Techround.


Coverage Book Stats: 50+ million publication wide figures, online only features only, with an average domain authority of 53 (Stats via Coverage Book).

Live Entertainment Capital FM’s Summertime Ball, June 2023
I secured Bone Idyll to be included in their VIP gift bags, along with direct artist gifting (30+).